WEBSITE COPY / UX / SEO
Your business in the flesh
I write original website and advertising content, as well as optimising existing content to improve SEO and brand consistency. Speak to your audience with character and clarity, articulating brand messages, to ensure your business stands above the online crowd.
An expert digital writer…
I develop brand language and user experience across your webpages to increase website traffic and CTR. Delivering a Search Engine Optimisation strategy and improving UX throughout the customer journey by ensuring your brand communication is interesting and effective. Creating sophisticated brand comms across other areas of the business as a result.
Do you want to increase website visibility?
I write original website content and optimise existing content. Developing core brand messaging, language and tone of voice. Using this as a foundation to ensure your target audience is more likely to find your website content through online search, and affiliate with your brand when they do so.
A comprehensive review of the structure, consistency and relevance of your web content to create more targeted copy, is guaranteed to increase organic engagement.
From A – Z
I will shape company values, communicating these messages through impactful website content. Developing language branding for your business, to influence social media strategies, marketing content and display advertising campaigns on app and web.
UX optimisation – SEO – Product Descriptions – Slogans – Taglines – Banner ads – Brand messaging – TOV development – CRM campaigns
Why does website copy need optimisation?
Increase the Google ranking of your website authentically with language branding and SEO. To help ensure your target audience find what they are looking for when they come to your website, and stay on your site for longer when they visit.
Solidify your online identity and articulate your brand in a way that creates passive communication with your website visitors, establishing rewarding customer relationships and higher sales conversion rates.
Scorpion Music Group
Developed original copy and optimised existing website copy across entire website. Working with the design team to craft a complete customer journey.
For this creative business the main objectives are to communicate abstract ideas in a compelling and commercial way.
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Osome
Across all regions: Original website copy – SEO optimisation of existing webpages – UX copy for app and web – Copy creation for banner ads and CRM campaigns (including chat functions.)
Established stronger brand comms through development of TOV and core messaging across all channels.
The King’s Cross App
Developed brand language, tone of voice and core messaging – Managing UX content for app and web – Creating copy for banner ads and all other display advertising – Managing CRM campaigns – Original website and app content with SEO optimisation, to drive user engagement.
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T&K Europe
Revised all website content – Managing customer journey through sales content, UX copy and CRM campaigns – Developed brand language, core messaging and product descriptions – Key to successful migration of business into the European market.
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iMotion Media
Created original website copy and descriptions of services – Developed branding and tone of voice to build a strong business identity that is versatile enough to connect with clients from different industries.
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Business Launchpad
Developed original website copy with SEO optimisation and management of UX journey – Management of Salesforce CRM content – Revised brand language, tone of voice and description of services to redefine brand values and subsequent comms.
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Shapeways.io
Redeveloped copy and UX across entire website – Established tone of voice, brand language, core messaging and service descriptions in-line with tech industry standards.
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Trident Business Centre
Redeveloped website copy with SEO – Establishing core messaging, brand language and unique market value proposition – Managing UX content through the customer journey across all digital comms – Creation and management of banner advertisements and CRM campaigns.
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